Hey, I'm Cassandra—
Your writer for emails & websites where the message sticks…and the voice is your own.
(Not Claude's, not a marketing guru's, and not an agency's manufactured brand voice.)
Somewhere in your marketing, there's a gap between what you WANT to convey, and what your audience is ACTUALLY getting.
It could be…
A landing page that no longer reflects your offer
A welcome sequence that hasn't been updated in over a year
Newsletters written by a copywriter who doesn't get your POV
Or maybe you're starting at square one. You've got the beginnings of an email list but aren't sure what to write, how to fit email marketing into your business, or if people even read their emails anymore.
Either way, here's how I help:
I turn your expertise into newsletters and website pages that have you going…
"Wow, this is what I was trying to say all along!"
(Yes, I've got receipts.)
I collaborate with solos & small teams as a strategic writing partner, working with you on email and website strategy, messaging, and copy.
It's your message; I'm just here to help you communicate it to the right people.
Website Messaging & Copy
How we work together:
We will determine the project scope (whether it's one landing page or a full website refresh!)
Depending on the scope, there may be anywhere from 1-5 strategy sessions to align on positioning and assemble the messaging components and layout
I write the copy and deliver it in a Google doc wireframe (design elements are NOT included). Depending on the scope of the project, we may workshop the copy on-call before the first round of edits.
Two rounds of edits are included, then you can hand off the copy to your designer or website admin to implement!
Project Pricing:
Home page: $1000
Landing page: $800
Custom project: Email me at cassandrasigmon@gmail.com for details.
Email Ghostwriting
How we work together:
We will create an email strategy that fits your business goals, which usually includes a combination of regular newsletters and automated sequences.
Once we decide on a newsletter cadence, we'll focus on creating relationship-building emails that connect with your readers and build brand trust. To accurately write with your POV and expertise, I will either send you prompt questions for each email or we can do a monthly interview…it's up to you!
Once a month we'll have a recurring strategy call to assess and pivot as needed.
Project Pricing:
Monthly (4 newsletters + strategy call/month): Starts at $600/month
Per email/email flow: Email me at cassandrasigmon@gmail.com for details.
